Leads are potential clients that have interacted with your website.
For instance, they have submitted a contact form, and their data is collected into the lead system so you can take the next step. The Leads functionality is tightly linked with the Contact form which we will set up for you when designing your website. All the contact forms that users are submitting are saved in the Leads section of that project even if you set up marketing integrations like Mailchimp, Drip, etc.
An example of the information you will see in the Leads section: